How Video Production and Social Media Elevate Pediatric Dental Practices
Dentistry is a field unlike any other. Every dental practice has its own philosophy, approach, and personality, and that is what makes it so exciting to work with. As a filmmaker, I have found that no two dental offices are the same. Each one has its unique flow, team dynamics, and patient experience, making every project a fresh challenge. At VGM Visual Storytelling, we specialize in helping dental professionals bring their brand to life through strategic video content. Based in Oklahoma City, we work with dentists across the United States, creating content that resonates with their patients and reflects their expertise. Our recent collaboration with Dr. Garzon, a pediatric dentist, was the perfect example of how video production can strengthen a practice’s presence both online and in the community.
Why Working with Pediatric Dentists is the Best of Both Worlds
There is something special about filming in a pediatric dental practice. On one hand, you have the energy of children, which always brings an element of spontaneity and fun. On the other, you are working with dedicated doctors and teams who have a deep passion for helping kids feel safe and comfortable in the dental chair.
Dr. Garzon’s practice is built around warmth and kindness, making it the ideal environment to capture authentic moments. Her approach to pediatric dentistry goes beyond just treatment. It is about building lifelong positive experiences for young patients. That kind of passion is exactly what we aim to highlight in our videos.
Content Strategy and Pre-Production
Before we ever pick up a camera, we start with strategy. Video production is not just about making something visually appealing. It is about ensuring the content serves a purpose.
For Dr. Garzon’s practice, we identified key messaging points that were critical to her industry and practice goals. Based on this, we developed a content strategy that extended beyond a single video. Instead of just creating one polished piece, we planned a full suite of content designed for social media, patient education, and brand storytelling. This included:
A brand story video that captures the heart of the practice
Short-form content tailored for Instagram Reels, YouTube Shorts, and TikTok
B-roll footage to be used in a variety of marketing materials
By taking a strategy-first approach, we ensured that every piece of content had a long-term role in the practice’s marketing efforts.
Filming and Production Process
To maximize efficiency, we structured our production into several shoot days, each with a clear focus:
B-Roll Capture: We filmed high-quality, cinematic shots of the office, patient interactions, and behind-the-scenes moments to showcase the practice’s personality.
Brand Story Interview: Dr. Garzon’s on-camera interview was filmed in a controlled, well-lit environment to ensure professional quality and clarity.
Social Media Content: Dedicated time was spent capturing vertical video content optimized for social platforms, ensuring her brand remains active online.
One of our biggest priorities when filming in dental practices is minimizing disruption. We often schedule shoot days when the office is closed, typically on a Friday or weekend, so that the practice can operate as usual without interruptions. This allows us to film freely while respecting the day-to-day workflow of the team.
Equipment and Cinematic Approach
Every detail matters when it comes to producing high-quality video content. For this project, we used:
Cameras: Sony FX3, known for its cinematic quality and excellent low-light performance
Lenses: A mix of the Sony 24-70mm f/2.8 G Master and NiSi Athena Cinema lenses for versatility and depth
Lighting: Aputure 600D as the key light to maintain a natural yet professional look
Audio: Sennheiser MK 600 microphone for clear and crisp dialogue
For B-roll shots, we relied on a handheld setup and natural light to maintain an organic feel and keep our footprint as small as possible. This approach allowed us to be agile while capturing authentic moments without overwhelming the environment.
The Impact Why Strategic Video Production Works for Dentists
By taking a thoughtful, strategy-driven approach, we were able to create a significant amount of high-quality contentin a short time frame. Dr. Garzon’s practice now has a diverse library of videos that can be used across multiple platforms from social media marketing to patient education and website branding.
For dental professionals, investing in video content is not just about having a polished brand story. It is about building trust with patients before they even step into the office. A well-crafted video allows potential patients to see the environment, meet the doctor, and understand what makes the practice unique, all before making an appointment.
Why Work With Us
At VGM Visual Storytelling, we understand the unique challenges and opportunities in dental marketing. Our approach is designed to:
Capture authentic moments that showcase the heart of your practice
Deliver a full content strategy so you get more than just one video
Film with minimal disruption by working around your schedule
Provide nationwide service, whether you are in Oklahoma City or anywhere in the U.S.
If you are a dentist looking to elevate your brand with high-quality video content, let’s start a conversation. Our team is passionate about helping dental professionals connect with their patients in a meaningful way.