Showcasing Pediatric Dentistry: A Project with Dr. Maher in Wilmington, Delaware

We recently had the pleasure of working with Dr. Maher, a dedicated pediatric dentist based in Wilmington, Delaware. Dr. Maher has been running her kid-friendly practice, Dentistry for Children, since 2007. Our goal was to create a series of testimonial videos that highlight the unique aspects of her practice and to develop a social media strategy to share this content. This project not only showcases Dr. Maher's exceptional care but also demonstrates our ability to work with clients nationwide.

About Dr. Maher and Dentistry for Children

Dr. Maher is known for her patient and kind approach with her young patients. She takes the time to explain the importance of good oral health, making her practice a trusted place for children's dental care in Wilmington. With a focus on creating a friendly and welcoming environment, Dr. Maher ensures that every visit is a positive experience for both the children and their parents.

Strategy and Planning

Our collaboration with Dr. Maher began with a clear strategy: to create authentic testimonial videos from patients, parents, and team members. These testimonials would form the foundation of a comprehensive social media strategy aimed at showcasing the reality of being a patient at Dentistry for Children.

Filming and Production

We spent three days filming at Dr. Maher's practice, capturing 21 heartfelt testimonials. Using high-quality equipment and a keen eye for detail, we ensured that each testimonial reflected the genuine experiences of the patients and their families. The authenticity of these videos helps build trust and highlights the caring environment that Dr. Maher has cultivated over the years.

Social Media Strategy

In addition to video production, we developed and implemented a robust social media strategy for Dr. Maher. This involved creating engaging content and regularly posting on her social media accounts. The aim was to increase her online presence and reach a broader audience, showcasing the exceptional care provided at Dentistry for Children.

Creative Direction and Execution

Our passion for working with dental professionals shone through in this project. With extensive experience working with general dentists, pediatric dentists, maxillofacial surgeons, and orthodontists, we understand the unique needs of dental practices when it comes to video production and social media for dentists. We ensured that each piece of content was not only visually appealing but also aligned with Dr. Maher's brand and message. The content we created was designed to be authentic and engaging, reflecting Dr. Maher's deep commitment to her patients' oral health.

Impact and Results

The results of this project have been outstanding. The content we produced is authentic to Dr. Maher and her practice, effectively showcasing what it’s like to be a patient at Dentistry for Children. The testimonial videos have resonated with her audience, and the social media strategy has successfully increased her visibility online.

Dr. Maher and her team have been thrilled with the outcome, noting the positive feedback from patients and the increased engagement on social media. This project highlights our ability to create compelling content that reflects the unique qualities of our clients, regardless of their location.

Awards and Recognition

We are proud to share that this project has garnered attention beyond the immediate community. The testimonial series has been recognized for its excellence in capturing the essence of pediatric dental care, earning accolades that further highlight the quality of our work and the impact it has had on Dr. Maher's practice.

Conclusion

Working with Dr. Maher on this project has been a rewarding experience for our team. It demonstrates our commitment to producing high-quality, authentic content that highlights the strengths of our clients’ practices. We are proud to support professionals like Dr. Maher in their mission to provide exceptional dental care to children.

If you're a pediatric dentist looking to enhance your practice's online presence, we can help. Our team travels and works all over the USA, bringing your unique story to life through video production and social media strategies. With our extensive experience working with dental professionals, we understand the intricacies of your field and can create content that truly reflects your practice. Contact us today to learn more about how we can collaborate to showcase the exceptional care you provide.

Filming and Production

To bring this vision to life, we developed a comprehensive production plan. This included a full day dedicated to gathering heartfelt testimonials from teachers and another day focused on capturing candid B-roll footage of these educators in their element. We used high-quality filming equipment, including two Sony FX3 cameras paired with a prime lens kit: NiSi Athena. This kit featured a range of focal lengths (25mm, 35mm, 50mm, and 85mm), allowing us to capture a variety of perspectives. For lighting, we utilized the Aputure 600D as the key light, and in some shots, we enhanced the ambiance with Godox tubelights as fill lights.

Teacher Stories

The heart of this project lies in the stories of the teachers we featured. Each one shared their unique journey and the reasons they chose to teach at OKCPS. Their passion for education and dedication to their students shone through in every frame.

One teacher spoke about the joy of seeing their students' faces light up with understanding, while another highlighted the importance of creating a safe and supportive environment. These stories are a testament to the incredible work that OKCPS teachers do every day. Their commitment not only helps students achieve academic success but also fosters a love for learning and personal growth.

Impact on the School Community

The response to the videos has been overwhelmingly positive. The team at OKCPS was thrilled with the final product, and the videos have become valuable recruitment tools. They have been showcased at job fairs and widely shared on social media platforms, helping to attract new talent to the district.

Additionally, we are proud to announce that this video series won two prestigious awards at the 2024 Communicator Awards: the Excellence Award for Series-Educational Institution for Film & Video and the Excellence Award for Series-Corporate Image for Film & Video. These honors recognize the highest level of achievement in the industry and underscore the quality and impact of our work.

Our Passion for Education

At VGM Visual Storytelling, we are deeply committed to the power of education. We believe that sharing the stories of educators and non-profits that celebrate learning can inspire and drive positive change. Our passion for storytelling is reflected in every project we undertake, and we are dedicated to creating content that highlights the transformative impact of education.

Conclusion

Working on this project has been a rewarding experience for our team. It allowed us to highlight the real stories of dedicated professionals who are making a significant difference in the lives of their students and the Oklahoma City community. This project also aligns with our broader mission to support and celebrate educational initiatives and non-profits that foster learning and growth.

Join us in celebrating the exceptional educators at OKCPS. Watch the full video series here and share your thoughts with us. If you're part of an educational institution or non-profit looking to enhance your online presence and share your inspiring stories, we can help. Our team travels and works all over the USA, bringing your unique story to life through video production and social media strategies. Contact us today to learn more about how we can collaborate to showcase the exceptional work you do.